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Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income. Sheena Howard PhD

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ISBN: 9781637744406 | 256 pages | 7 Mb

• Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income
• Sheena Howard PhD
• Page: 256
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781637744406
• Publisher: BenBella Books, Inc.

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Become a thought leader in your postgraduate field—and make money while doing so, with this step-by-step guide from an academic who has been there. Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact—without the expense of a publicist. With the practices in this book, readers will build a powerful brand, become a public intellectual, and grow their audience with guidance from Sheena C. Howard, PhD. She’s been where you are now, and she’s ready to help you grow beyond what you imagine. With Dr. Howard’s unique and thorough approach to success in the age of social media, you’ll learn how to: Reframe the way you think about self-promotion Identify your brand archetype and create a brand statement Reach an audience beyond academia Build multiple revenue streams Get your ideas (and content) to spread Create a movement around your expertise Land major media spots and speaking engagements In a world where anyone who is savvy online can turn themselves into a subject matter expert, it’s important that we lift up and amplify the voices of actual subject matter experts. This guide will teach you how to reach the audience that needs your expertise most, building a brand and achieving financial freedom along the way.

Academic Branding - By: Sheena Howard PhD
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Academic Branding : A Step-By-Step Guide to Increased
Buy a copy of Academic Branding : A Step-By-Step Guide to Increased Visibility, Authority, and Income book by Sheena Howard. Become a thought leader in your 
Academic Branding
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Academic Branding: A Step-by-Step Guide to Increased
Book overview · Reframe the way you think about self-promotion · Identify your brand archetype and create a brand statement · Reach an audience beyond academia 
Academic Branding : Sheena C. Howard : 9781637744406
Academic Branding A Step-by-Step Guide to Increased Visibility, Authority, and Income · Publisher's Synopsis · Book information · We recommend · Sign up to receive 
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Academic Branding : A Step-by-Step Guide to Increased
Academic Branding : A Step-by-Step Guide to Increased Visibility, Authority, and Income ; ISBN/Ean 1637744404 / 9781637744406 ; Format Hardback ; Dewey 658.827.
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